OUR SERVICES

Operational Excellence Behind Every Transaction.

Transaction Operations

Listing Operations

Operations Management Support

Transaction Operations

From contract to close, we provide comprehensive transaction management designed to keep every detail organized, every deadline monitored, and every party informed

REED TRANSACTION OPERATIONS PACKAGE:

INTAKE & FILE SETUP

  • Review the executed contract for completeness and identify any outstanding signatures, initials, dates, or required documentation for follow-up.

  • Provide the agent with a detailed transaction overview outlining key contractual dates and deadlines.

  • Initiate communication with all applicable parties, including the lender, title company, client, and cooperating agent, and establish Reed Transaction Group as the primary point of contact for transaction-related coordination and documentation.

  • Add all applicable contractual dates and deadlines to the agent's digital calendar.

  • Establish the transaction within the broker's system of record and organize/upload required documents and applicable contact information.

CONTRACT MANAGEMENT & COORDINATION

  • Monitor contractual timelines and coordinate the timely satisfaction and removal of applicable contingencies, including the ordering of HOA/Condo documentation when required.

  • Conduct weekly lender check-ins, with additional follow-up as needed, to monitor loan progress and identify potential concerns.

  • Coordinate inspections with the agent, client, cooperating agent, and inspector.

  • Maintain the transaction file throughout the contract period, including document uploads, amendments, updates, and ongoing system-of-record maintenance.

  • For Buyers: Coordinate collection of the second deposit check from the buyer and delivery to the appropriate party, when applicable.

  • For Sellers: Coordinate the ordering of applicable payoff statements and tax, water, and sewer certifications.

  • Communicate home warranty selection requirements and follow up with the client until a selection is received.

PRE-CLOSING COORDINATION

  • Provide clients with timely reminders regarding utility transfers/disconnections and securing homeowner's insurance, as applicable.

  • Verify loan commitment status with the client's lender, obtain applicable documentation, and communicate any identified underwriting concerns to the agent.

  • Coordinate the ordering and review of the title report and communicate identified issues requiring attention or resolution.

  • Coordinate the final walkthrough and closing details with the client, agent, and title company.

POST-CLOSING SUPPORT

  • Obtain final signed closing disclosures and ensure applicable documents are uploaded to the broker's system of record.

  • Provide buyers with a congratulatory letter or sellers with a thank-you letter, including convenient links for submitting an agent review.

  • Coordinate the design and distribution of Just Sold postcards to the agent's selected demographic area. Postage billed separately.

  • Update the agent's contact database with the client's new address and email information for inclusion in applicable past-client follow-up campaigns.

Listing Operations

From signed listing agreement to market-ready, we manage the operational details required to prepare and launch your listing with accuracy, organization, and attention to detail.

From broker and MLS entry to vendor coordination, property marketing materials, and client communication, we keep each moving piece organized and moving forward—providing you with reliable behind-the-scenes support and a polished experience for your sellers.

REED LISTING OPERATIONS PACKAGE:

LISTING SETUP & COORDINATION

  • Establish the listing within the agent's broker system of record and ensure applicable listing information and documentation are properly entered.

  • Enter and prepare the property listing within the applicable MLS.

  • Coordinate property photography with the agent's preferred vendor.

  • Coordinate virtual tour appointments when scheduled separately from the property photography session.

  • Prepare professional property copy for MLS and applicable listing advertising.

PROPERTY MARKETING SUPPORT

  • Design a full property brochure customized with the agent's branding and contact information. Additional $50 fee.

  • Create a branded one-page property flyer featuring the agent's logo and contact information.

  • Prepare branded property images for use across the agent's designated social media platforms.

  • Verify the property's listing information and visibility on Zillow.

  • Review and enhance applicable property information on Realtor.com.

  • Add or update the property listing on the agent's website, when access is provided.

  • Design Just Listed postcards for the property. Printing and postage billed separately.

CLIENT SUPPORT

  • Provide the seller with a professional welcome/introduction communication outlining the listing coordination process and applicable next steps.

  • Serve as a central point of contact for listing-related coordination, questions, and administrative follow-up throughout the listing setup process.

  • Request and coordinate applicable utility average information from the seller for the property file.

Operations Management Support

Your real estate business requires strong systems and consistent operational support beyond the transaction itself. Our Operations Management Support provides reliable, behind-the-scenes management designed to keep your day-to-day business organized, efficient, and moving forward.

From calendar and database management to client coordination, systems organization, and operational follow-through, we provide the structure and support you need to stay focused on serving your clients, building relationships, and growing your business.

CLIENT SUPPORT

  • Calendar Management: Organize calendars, coordinate appointments, and confirm meetings with clients, vendors, and partners.

  • CRM & Database Management: Maintain, organize, and update CRM systems and client databases to support accurate records and consistent follow-up.

  • Transaction File Organization: Maintain organized transaction files and supporting documentation for efficient recordkeeping and accessibility.

  • Vendor Coordination: Coordinate communication, scheduling, and follow-up with applicable vendors and service providers.

  • Client Experience Support: Coordinate client touchpoints, follow-up, appreciation initiatives, and other details that contribute to a consistent and professional client experience.

  • Process & SOP Documentation: Document recurring processes, workflows, and standard operating procedures to create greater consistency across business operations.

  • Systems & Workflow Organization: Support the organization and maintenance of business systems, workflows, and recurring operational processes.

  • Operational Coordination: Provide ongoing administrative and operational follow-through on recurring business needs, projects, and priorities.

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